Tailored Marketing Plan
Customized Business Plan

Tailored Marketing Plan

₦150,000.00

A marketing plan is a document describes the marketing efforts of a business in an upcoming period, which is usually a year. It outlines the marketing strategy, promotional, and advertising activities planned for the period. A marketing plan is a document describes the marketing efforts of a business in an upcoming period, which is usually a year. It outlines the marketing strategy, promotional, and advertising activities planned for the period.

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    A marketing plan will typically include the following elements:

    • Marketing objectives of the business
    • Current business marketing positioning
    • Market research: Detailed research about current market size, trends, customer needs, industry sales volumes, and expected direction.
    • Outline of the business target market: Business target market demographics.
    • Marketing activities: A list of any actions concerning marketing goals that are scheduled for the period and the indicated timelines.
    • Key performance indicators (KPIs) to be tracked
    • Marketing mix: A combination of factors that may influence customers to purchase products. It should be appropriate for the organization and will largely be centered on the 4Ps of marketing – i.e., product, price, promotion, and place.
    • Marketing strategies: The development of marketing strategies to be employed in the coming period. These strategies will include promotional strategies, advertising, and other marketing tools at the disposal of the organization.

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    1       Executive Summary

    1.1         Business Overview

    1.2         Key Objectives

    1.3         Funding requirements

    2       Business Description

    2.1         What the Business does

    2.2         Why the product or service is needed

    3       Market Analysis

    3.1         Who will buy

    3.2         Key groups of customers

    3.3         Competitors and how the business is different

    4       Team and Management

    4.1         Business structure (e.g., sole proprietor, partnership, limited liability)

    4.2         Key people and their roles

    5       Products and Services

    5.1         What the business offers

    5.2         Benefits to customers

    6       Sales and Marketing

    6.1         How customers will know about the business

    6.2         How much the products or services will cost

    6.3         Plans to keep customers coming back

    7       Operational Plan

    7.1         Main activities to run the business

    7.2         Business Location

    7.3         Tools and equipment needed

    7.4         Raw materials/Inputs required

    7.5         How and where to get raw materials

    8       Financial Plan

    8.1         Starting Costs and Money Needed

    8.2         Expected Income

    8.3         List of Expenses

    8.4         Profit and Loss Estimate

    8.5         Cash Flow Plan

    8.6         When You Will Start Making Profit

    9       Learning Resources for Implementation

    9.1         Helpful Online Courses

    9.2         Hands on Training for Your Industry

    9.3         Useful Books and Guides

    9.4         Real-Life Examples to Learn From

    10     Equipment and Suppliers

    10.1       – List of Required Equipment

    10.2       – Potential Suppliers (Local and International)

    11     Implementation Plan- When and How Things Will Be Done

    11.1       Important Steps and Who Will Do What

    11.2       Problems to Watch for and How to Fix Them

    12     Appendices

    12.1       Supporting documents

    12.2       Extra information or research

     

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    • Report Type: Business Plan
    • Formats of Delivery: MS WORD and Excel
    • No. of Pages: Text – 35 – 40 Pages /Excel – 8 Pages/sheets
    • Publisher: Highnet Resources Ltd
    • Release Date: 2022; Updated Every 3- Months
    • Language: English
    • Delivery time: 5 working days after payment is received.

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    How To Write A Marketing Plan In 5 Easy Steps

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