SWOT Analysis

A SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company’s competitive position and to develop strategic planning. SWOT analysis assesses internal and external factors, as well as current and future potential. 

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    A SWOT analysis is a technique for assessing the performance, competition, risk, and potential of a business, as well as part of a business such as a product line or division, an industry, or other entity. 

     Using internal and external data, the technique can guide businesses toward strategies more likely to be successful, and away from those in which they have been, or are likely to be, less successful. Independent SWOT analysts, investors, or competitors can also guide them on whether a company, product line, or industry might be strong or weak and why. 


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    1       Executive Summary

    1.1         Business Overview

    1.2         Key Objectives

    1.3         Funding requirements

    2       Business Description

    2.1         What the Business does

    2.2         Why the product or service is needed

    3       Market Analysis

    3.1         Who will buy

    3.2         Key groups of customers

    3.3         Competitors and how the business is different

    4       Team and Management

    4.1         Business structure (e.g., sole proprietor, partnership, limited liability)

    4.2         Key people and their roles

    5       Products and Services

    5.1         What the business offers

    5.2         Benefits to customers

    6       Sales and Marketing

    6.1         How customers will know about the business

    6.2         How much the products or services will cost

    6.3         Plans to keep customers coming back

    7       Operational Plan

    7.1         Main activities to run the business

    7.2         Business Location

    7.3         Tools and equipment needed

    7.4         Raw materials/Inputs required

    7.5         How and where to get raw materials

    8       Financial Plan

    8.1         Starting Costs and Money Needed

    8.2         Expected Income

    8.3         List of Expenses

    8.4         Profit and Loss Estimate

    8.5         Cash Flow Plan

    8.6         When You Will Start Making Profit

    9       Learning Resources for Implementation

    9.1         Helpful Online Courses

    9.2         Hands on Training for Your Industry

    9.3         Useful Books and Guides

    9.4         Real-Life Examples to Learn From

    10     Equipment and Suppliers

    10.1       – List of Required Equipment

    10.2       – Potential Suppliers (Local and International)

    11     Implementation Plan- When and How Things Will Be Done

    11.1       Important Steps and Who Will Do What

    11.2       Problems to Watch for and How to Fix Them

    12     Appendices

    12.1       Supporting documents

    12.2       Extra information or research

     

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    • Report Type: Business Plan
    • Formats of Delivery: MS WORD and Excel
    • No. of Pages: Text – 35 – 40 Pages /Excel – 8 Pages/sheets
    • Publisher: Highnet Resources Ltd
    • Release Date: 2022; Updated Every 3- Months
    • Language: English
    • Delivery time: 5 working days after payment is received.

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    SWOT Analysis – What is SWOT? Definition, Examples and How to Do a SWOT Analysis


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