Tailored Marketing Plan
₦150,000.00
A marketing plan is a document describes the marketing efforts of a business in an upcoming period, which is usually a year. It outlines the marketing strategy, promotional, and advertising activities planned for the period. A marketing plan is a document describes the marketing efforts of a business in an upcoming period, which is usually a year. It outlines the marketing strategy, promotional, and advertising activities planned for the period.
A marketing plan will typically include the following elements:
- Marketing objectives of the business
- Current business marketing positioning
- Market research: Detailed research about current market size, trends, customer needs, industry sales volumes, and expected direction.
- Outline of the business target market: Business target market demographics.
- Marketing activities: A list of any actions concerning marketing goals that are scheduled for the period and the indicated timelines.
- Key performance indicators (KPIs) to be tracked
- Marketing mix: A combination of factors that may influence customers to purchase products. It should be appropriate for the organization and will largely be centered on the 4Ps of marketing – i.e., product, price, promotion, and place.
- Marketing strategies: The development of marketing strategies to be employed in the coming period. These strategies will include promotional strategies, advertising, and other marketing tools at the disposal of the organization.
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